About Us

Asthetika is a home-grown brand founded by Nitika Bhatia — a passion project that blossomed into a joyful business.

What began with the vision to create high-quality, premium Rakhis for friends and family soon expanded into a wider range of handcrafted delights, including Diwali Decorations, Accessories, Wedding Gifts, Fancy Packaging, and more.

As the brand grew, so did our dreams — giving rise to Asthetika Kids, a vibrant line offering Hair Accessories, Fashion Jewellery and Bags for girls. Our designs are available across all major e-commerce platforms — just search for Asthetika and complete your shopping in a few clicks!

We also undertake private-label manufacturing, partnering with brands to bring custom designs and concepts to life.

Have a question, idea, or collaboration in mind? Contact us — we’d love to hear from you!

Our cozy studio-workshop is based in Navi Mumbai. If you'd like to visit us, we’d love to meet you — just drop us a message and schedule an appointment.

Location:

Yashtika Designs 
Unit No. 321, Edison-1, Raheja Tesla District,
Plot GEN-2/1/C/Part, D Block, 
TTC Industrial Area, MIDC,
Juinagar, 
Navi Mumbai - 400 705. 
Maharashtra.